Turning an Errand into an Experience
Starks Barber Company is an upscale barbershop business catering to customers who want a dependable yet memorable experience when it comes to their regular cut or shave. Starks was created with the intention of taking the traditional barbershop concept and elevating the experience. The popularity of this model speaks for itself, with repeat customers calling Starks their go-to barbershop for the past decade.
“We thought barbershops were getting a little dated, and the men’s market was a little bit underserved,” says Co-Founder of Starks, Steve Tallis. “So we started refining the idea over time, and then we went all in on franchising, and the rest is history. The sky is truly the limit.”
By updating and refining the classic barbershop experience, Starks has created a unique look and feel, as well as a level of customer service clients appreciate. This unique experience is what brings Starks customers coming back on a regular basis.
Business Model with Proven Scalability
As a result of establishing a dependable business model that caters to the needs of our clientele, Starks is a particularly scalable business. As proof of scalability, the majority of our franchisees operate multiple locations and are thriving in their communities. Starks is passionate about providing extensive training and support for our franchise owners so that they feel empowered to grow their business as much as they can.
“Once you understand it, it’s easy to replicate,” Co-Founder Ryan McLachlan explains. “Because the main thing you’re doing is scheduling and keeping the machine running, so when you’ve got that figured out, it’s much easier to jump to another location. With our help, you’re able to forecast better, find a market that’s similar, and go from there.”
Ideal Clients and Locations for Starks
Starks was designed to provide outstanding treatments to customers from all walks of life, but there are a few types of people who are especially drawn to what Starks has to offer. Our primary clientele are busy corporate workers, looking for a convenient and an elevated experience when they need their hair cut. These are the kind of people who put care into the way they look, and likely work in an environment where they need to present the best version of themselves.
Location plays a big part as well, and our management team will help to analyze the area you’re looking to franchise in to determine the most beneficial spot to choose. Starks barbershops thrive in streetfront power centers, and we take into account who your co-tenants will be. We recommend setting up near businesses like banks, high end coffee shops, and gyms, which are all great complementary co-tenants. Power centers also typically guarantee plenty of parking so that professionals on the go can take care of their errands all in one place.
Unique Benefits for Franchisees
Today, barbershops are heavily in-demand businesses, with one study showing that barbershops rank as #11 of the most sought after businesses today. This means investing in a barbershop brand is a great way to grow a new business, but not every brand provides the same benefits. Starks franchisees benefit from a range of unique advantages. Our in-house app enables you to keep detailed customer notes, maintaining a history of cuts for more personalized service. Starks carries premium proprietary grooming and styling products and accessories, which are used in service, as well as available for purchase, creating an additional revenue stream and strengthening customer loyalty. We also utilize monthly secret shoppers to help evaluate franchise operations, providing valuable feedback for improvement and ensuring adherence to the Starks model. Perhaps most importantly, the satisfaction of our franchisees is equally important as that of our customers — our management team is dedicated to offering hands-on support and guiding you through any challenges that may arise.
“It’s important to us to have a good culture with our franchise network,” Steve emphasizes. “We’re here to share all of our successes and mistakes, so that you don’t have to make those same mistakes. And you can have success based on what we’ve experimented with in the past and what’s worked. Franchisees have their own culture as well; you have peers within the network you can call who are literally doing the same thing you are, perhaps facing the same challenges.” By working together, the Starks franchise network finds solutions and shares those insights.
Membership Creates Multiple Recurring Revenue Streams
To encourage and incentivize repeat visits, Starks offers tiered memberships that customers can choose between to match their preferred frequency. “We don’t have a cheesy punch card that’s like, ‘get five haircuts and your sixth haircut is free,'” says Co-Founder Ryan McLachlan. “That’s not what we’re all about. We want people to join our ecosystem. Become a member, and we’ll reward you with cool deals and products. Trust us with your hair for the year.”
The essence behind our membership program is rewarding our customers for their loyalty, and it works. By offering truly valuable discounts on services and our wide selection of products, we not only round out the amazing experience Starks Barber Company is committed to providing, but also ensure repeat revenue streams for franchise owners on a recurring basis.
Own a Starks Franchise Today!
Now is the perfect time to embark on your own entrepreneurial journey by joining the Starks franchise family — no prior barbershop required! When you become a Starks franchisee, you’ll gain access to our proven business model, comprehensive training, and full support. This is an exciting opportunity to be part of a brand that is transforming the barbershop industry. With our strong reputation, loyal customer base, and commitment to excellence, you’ll have all the tools you need to thrive in any market.
Take the first step toward running your own fun, fulfilling business with Starks by filling in our inquiry form here. We’ll give you more information about what goes into a Starks franchise and what makes it such a compelling business opportunity. We’re excited to learn more about you and share our passion for shaping the future of the barbering industry. Together, let’s inspire confidence, one haircut at a time.